SEO, AI search visibility and Google Ads for independent tour operators, chalet companies, retailers and ski schools that want more UK customers.
Everything here answers one question: when a UK skier or snowboarder goes looking, do they find you?
Get found for the resorts, kit and courses you sell. I find what's holding your site back in Google, fix it, and build the pages people are searching for.
People now ask Google's AI Overviews, ChatGPT and other assistants where to stay, who to book with and what to buy. I check how your business appears in those answers and make the changes that get you mentioned.
Search, Shopping and remarketing campaigns, Merchant Centre and product feeds, plus Google Ad Grants for charities.
GA4, Tag Manager and conversion tracking set up properly, with reports that show bookings, enquiries and sales.
Reviews of how visitors use your site, and landing page changes that turn more of them into customers.
A clear plan for the next 3, 6 or 12 months, timed around your season and measured against agreed targets.
Independent, owner-led wintersports businesses in the UK and Europe, usually without a marketer in the building.
Be found early, when people are choosing a resort, and again when they're ready to book.
New and used kit, online or in store. Product feeds, category pages and campaigns that earn their spend through peak.
Based in the mountains, selling to the UK. Reach British guests while they're still planning at home.
A big decision with a long lead time. Clear answers in search, and tracking that shows which enquiries become places on courses.
Airport transfers and coach travel. Show up when the trip is booked and the journey still isn't.
Google Ad Grants accounts set up or fixed, so free ad budget brings in members, donors and participants.
Not on the list? If your customers ski or snowboard, it's worth a conversation.
A large agency can give you an account manager and a monthly report. I'd sooner give you my full attention.
The person you speak to is the person doing the work. No account managers and no hand-offs.
11+ years of SEO and Google Ads experience goes into all of it. Nothing is passed down to a junior.
I ski, buy the kit and book the trips. I search the way your customers do, because I am one.
One general ski retailer. One operator per resort or speciality. Your direct competitor can't hire me.
No office, sales team or layers of management to pay for. Fixed scope and a fixed price, agreed up front.
Bigger projects in spring and summer, when there's time to test. Quick fixes once the snow arrives.
The first wintersports case studies will be published here during the 2026-27 season. If you'd like your business to be one of them, I'd like to hear from you.
Get in touchUntil then, a few results from my work in other sectors.
I'm Jamie Burgess. I've worked in SEO and Google Ads for over 11 years, eight of them at an award-winning UK agency, where I've spent most of that time leading the search marketing team.
While I took up skiing later in life, I've been hooked ever since. Gondola Marketing is how I put the two together: the search experience I've built up, working for businesses in an industry I'm passionate about.
I'm based in the UK, but work remotely with clients both here and across Europe and beyond.
Interested? Let's have a chat about what you do and what you'd like to achieve, what's going well and what could be better. Feel free to contact me using any of the methods here, and I'll reply by the following working day.
Email Jamie